I'm a marketing consultant according to my email signature dog tag but that is a pretty broad umbrella. I am in the process of building relationships with venues, artists and promoters. A good way to do this is to demonstrate why our value is relevant to the value they're looking for. I put things in a light that they want to see.
This last weekend a buddy of mine came to visit me in my new home in San Francisco. The last thing we did before he left was go to Twin Peaks and marvel at the panoramic view of the bay area. I love theatre and the dynamics involved in optimizing drama, comedy and all their brethen. I mentioned to my two friends on the way up to Twin Peaks that perhaps ending a movie with the cliche panoramic landscape shot fits for whatever reason. Hell it could be that you are parting with a script and cast that you became close to and now a panoramic shot symbolizes and coincides with the forthcoming distance between you and the movie. The point being that I was expressing myself in terms that are lively inside me.
While looking over Twin Peaks I asked my buddy Erik, an engineer, if he could tell me what he does and dumb it down for a guy that isn't fluent in his tongue. He explained and I came back by trying to encapsulate my understanding for what he described in terms that work for me. He works on the inner architecture of control rooms. Overlooking the city from Twin Peaks it seemed appropriate to ask "if there were a switch box that covered the city and you took it off and saw this (the city) could you say that your job was to build a city where the most efficient routes of energy can be used, copper wires being Market Street, cars being electrical current?" He said yes.
Both these examples worked because I was dealing with a person I am pretty close with. The challenge in my job is to do the opposite; put things in terms they are familiar with without knowing them at all. Can be difficult but I'm enjoying learning the tricks of the trade. Lets see how it works here.