A while back I wrote about a buddy's book "Walmartrification of the Infoedutainment Industry" exploring the consolidation of media powers and how this is an impetus for making the under the sheets, raw material more raw, more intense and more formidable. That is, while the fluffed and polished pop content gets more fluffed and polished, well the uncensored acquires a bigger bark and bite.
Well look who's trying to shake hands with the fluff and the raw!He's buying the communities, spreading his scent under and over the covers of content. How effectively will these Murdock injections diffuse into the communities bloodstream's? Well for those interested in preserving the purity of media take refuge in knowing there are a multitude of sheets under those covers that separate the fluff from the raw.